Ruby shows at Sanlam South Africa Fashion Week April 2009. Original Ruby designer lingerie, jewelry, beaded eyemasks and printed hosiery (in collaboration with Falke). mens underwear (by Ruby's brother brand, Men United) ... and they're all made in Cape Town, South Africa. Jewelry and Venetian eyemasks beaded by the Ruby Beading Circle - a fairtrade, job-creation initiative started by Ruby designer, Robyn Lidsky, in Khayelitsha 9 years ago.